Mantra
- Manta (not mission). Create meaning, distinction, trust, energy.
- Meaning (over money; innovation over capitalism). What is our meaning?
- Reach (innovate > evolve).
- Goal is about bold, fundamental evolution, not incremental improvement.
- How jump to the next curve? Not out to be 15% (incrementally) better.
- High (customer) impact? How high?
- Unique/value proposition. Looking for niche/uniqueness and high customer value combination (upper right of uniqueness/client value dual axis).
- Where's the uniqueness?
- Where's the high value?
Formation for group consideration:
- Scope
- Ideology
- Plausibility
- Theories
- Variables and factors
- Uncontrollable and environmental factors
- Hypothesis
- Success benchmarks
- Pilot
- Continuous process improvement
- References, resources and tools
Influence The World
Focus on how your role and group serve the businesses brand, value proposition and business development plan. Then think broad, need deep and focus on attracting and retaining top talent.
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