Brand

Branding isn't about giving away t-shirts with your logo on them. It's about creating an experience or emotion that is memorable. Dovetails into social media.

 

Companies used to focus on making new, better or cheaper products and services. Now the game is to create wonderful and emotional experiences for customers around whatever is being sold. It is the experience that counts (and creates loyalty), not the product.

 

Always pitch the bigger picture. Reporters are writers. They like to write stories with a protagonist, a villain and a plot.

 

 

Formation for group consideration:

• Scope
• Ideology
• Plausibility
• Theories
• Variables and factors
• Uncontrollable and environmental factors
• Hypothesis
• Pilot
• Continuous process improvement
• References, resources and tools
• Success benchmarks